Untitled Document | | zBoost State of the Signal Survey reveals 65 percent of Online Cell Phone/Smartphone Owners Experience Cell Phone Signal Issues Indoors New York – June 22, 2011 – According to the recent zBoost State of the Signal Survey, commissioned by Wi-Ex, a leading provider of consumer and commercial cell phone signal boosters, and conducted online by Harris Interactive in April 2011, 65 percent of online cell phone/smartphone owners experience problems with their cell phone or smartphone service including dropped calls or data, poor reception or dead zones in their home or poor signal reception or dead zones at work. Showcased this week at Pepcom Digital Experience and CEA Line Show, the survey also found that 71 percent consider their cell phone/smartphone their essential voice and/or data connection tool. | | | From standing in one room to heading outdoors, the zBoost State of the Signal Survey found that 69 percent of online cell phone/smartphone owners who make calls indoors have done something to improve signal reception including: - 51 percent: Gone outside
- 43 percent: Stood by a window
- 29 percent: Remained in one room
- 24 percent: Used landline instead
zBoost line allows consumers to take full advantage of data, voice and Internet services on their iPhones, iPads, connected devices and smartphones including 3G high-speed data and video, instant messaging, pictures and more - at home, in their personal workspace or in the office, both in the U.S and abroad. About the zBoost State of the Signal Survey About Harris Interactive
| 
On average, zBoost increases data by 3x [2] | | | More Industry Statistics 56% of wireless calls are made indoors in 2011, up from 40% in 2003. One reason reception is worsening is the increasing number of cellphone calls placed or answered indoors, as people use their cellphones to replace or supplement landlines. | | | New York Times | | | | |
| | | 
| 6.1 trillion SMS or text messages sent in 2010. In other words,close to 200,000 text messages are sent every second. Tripled in the past 3 years | | |
| ITU | | |
| | | More than one-half of smartphone owners report having used their device to access social media sites via the mobile Web or mobile applications
| 
|  One in Four American homes (26.6%) are cellphone only | JD Power
| USA Today | | | | |  |
|
| | | There will be 5.3 billion mobile subscriptions by the end of 2010, estimates The International Telecommunication Union (October 2010). That is equivalent to 77% of the world population and is a huge increase from 4.6 billion mobile subscriptions at the end of 2009. | | | | | |
| | | 25% of Americans are mobile-only internet users, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web | | 
| | | |
| Mobithinking.com | | |
| | | In 2011 over 85% of new handsets will be able to access the mobile Web. Today in US and Western Europe, 90% of mobile subscribers have an Internet-ready phone | | | Mobithinking.com | | | | |
| | |
|
|
Key Global Telecom Indicators for the World Telecommunication Service Sector in 2010
(all figures are estimates) | | | Global | Developed
nations | Developing
nations | Africa | Arab
States | Asia & Pacific | CIS | Europe | The Americas | Mobile cellular subscriptions
(millions) | 5,282 | 1,436 | 3,846 | 333 | 282 | 2,649 | 364 | 741 | 880 | | Per 100 people | 76.2% | 116.1% | 67.6% | 41.4% | 79.4% | 67.8% | 131.5% | 120.0% | 94.1% | Fixed telephone lines
(millions) ( | 1,197 | 506 | 691 | 13 | 33 | 549 | 74 | 249 | 262 | | Per 100 people | 17.3% | 40.9% | 12.1% | 1.6% | 9.4% | 14.0% | 26.6% | 40.3% | 28.1% | Mobile broadband subscriptions
(millions) | 940 | 631 | 309 | 29 | 34 | 278 | 72 | 286 | 226 | | Per 100 people | 13.6% | 51.1% | 5.4% | 3.6% | 9.7% | 7.1% | 25.9% | 46.3% | 24.2% | Fixed broadband subscriptions
(millions) | 555 | 304 | 251 | 1 | 8 | 223 | 24 | 148 | 145 | | per 100 people | 8.0% | 24.6% | 4.4% | 0.2% | 2.3% | 5.7% | 8.7% | 23.9% | 15.5% | | Source: International Telecommunication Union (October 2010) | | via: mobiThinking | Mobile behavior in United States, EU5 (UK, Germany, France, Spain and Italy) and Japan – October, November, December 2010
Percent of total mobile audience (Age 13+) |
| | United States | Europe | Japan | Used connected media
(browser, app or download) | 46.7% | 41.1% | 76.8% | | Used browser | 36.4% | 28.8% | 55.4% | | Used application | 34.4% | 28.0% | 53.3% | | Used messaging | | Sent text message | 68.0% | 82.7% | 41.6% | | Instant messaging | 17.2% | 14.2% | 3.6% | | Email | 30.5% | 22.2% | 57.1% | | Accessed entertainment/social media | | Took photos | 52.4% | 57.5% | 62.9% | | Social networking or blog | 24.7% | 18.0% | 19.3% | | Played games | 23.2% | 25.3% | 16.3% | | Recorded video | 20.2% | 26.1% | 15.8% | | Listened to music | 15.7% | 25.0% | 12.9% | | Watched TV and/or video | 5.6% | 5.7% | 22.8% | | Accessed financial services | | Bank accounts | 11.4% | 8.0% | 7.0% | | Financial news or stock quotes | 10.2% | 8.0% | 16.5% | | Accessed news, sports, weather, search, retail, travel, reference | | News and information | 39.5% | 32.2% | 57.6% | | Weather reports | 25.2% | 16.4% | 34.7% | | Search | 21.4% | 14.9% | 31.5% | | Maps | 17.8% | 13.0% | 17.1% | | Sports news | 15.8% | 12.0% | 18.2% | | Restaurant info | 10.0% | 6.5% | 9.7% | | Traffic reports | 8.4% | 7.4% | 14.0% | | Classifieds | 7.3% | 4.8% | 3.6% | | Retail site | 6.5% | 5.2% | 8.5% | | Travel service | 4.4% | 4.6% | 2.9% | | Source: comScore MobiLens (Feb 2011) | via: mobiThinking | About the zBoost State of the Signal Survey
This survey was conducted online within the United States by Harris Interactive on behalf of Wi-Ex from April 5-7, 2011 among 2,260 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Deanna Anderson at danderson@aquapr.com. About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.
|